Collections
Categories group powders by what part of the plant they come from. Collections group them by what you are actually trying to do.
In short
THENVANAM collections are editorial groupings across categories, built around a routine rather than a botanical taxonomy. There are five: the traditional hair wash, everyday face packs, kitchen botanicals, South Indian classics and single-ingredient essentials.
The Traditional Hair WashThe powders a South Indian household reaches for on hair-wash day. Shikakai and reetha to cleanse, hibiscus and bhringraj for the pack, amla to round out the shelf.5 products
Everyday Face PacksRose petal, neem and avarampoo — three single-ingredient botanicals for a traditional face or body pack. Rose petal and neem are ready-ground powders; avarampoo is the whole dried flower, boiled first.3 products
Kitchen BotanicalsThe botanicals that belong in the kitchen rather than the bathroom. Moringa from the tree in the yard, amla from the season, sangu poo steeped into a naturally blue herbal tea.3 products
South Indian ClassicsIngredients you will struggle to find outside the peninsula. Avarampoo, vettiver, sembaruthi, thulasi — botanicals that never acquired an English name because they never needed one.5 products